About valueIQ
We are here to help you prove value and win more deals.
At valueIQ, we're building the first value intelligence engine for SaaS sellers - helping you find, prove, and keep every dollar your solution deserves.
Why We Exist
Most B2B teams know they deliver value. They just can't prove it fast enough.
Your champion loves the product. The CFO wants a business case. Your rep sends a deck of features. The deal goes quiet — not because you lost on product, but because you lost on proof.
Meanwhile, pricing decisions get made on gut feel and screenshots taken months ago. Reps discount because it's the path of least resistance when you can't defend the number.
"Great products shouldn't lose to inferior ones just because they couldn't prove their value in the room."
valueIQ exists to close that gap. Not with generic ROI calculators that prospects see through. With a quantified Deal Blueprint built from your product's economics and your buyer's actual cost structure — generated in minutes, available to every rep, on every deal.
Our North Star
Transform every sales conversation from feature-focused pitches to value-driven narratives that resonate with decision makers.
15 min
From deal context to CFO-ready Deal Blueprint — what used to take days
$200K+
Fully-loaded cost of a value engineering hire — the alternative valueIQ replaces
2000+
B2B SaaS pricing pages analyzed by the Pricing Intelligence Agent — and counting
2
Agents. One economic model powering both — value selling and pricing intelligence, connected
What We Believe
The principles behind every decision we make.
These aren't posters on a wall. They're the lens we use when we're deciding what to build, what to say, and who to work with.
Proof over promise
Every value claim deserves evidence a CFO would accept. We don't do "trust us" — we build the number.
Speed changes behavior
If building a business case takes three days, reps skip it. If it takes 15 minutes, it becomes standard. We optimize for the speed that changes habits.
Every rep, not just the best one
The point isn't to make your best rep better. It's to give every rep the capability your best rep has — on their best day, for every deal.
Fair value exchange
Great products deserve fair compensation. We fight the race to the bottom — one quantified deal at a time.
Radical transparency
About how value is measured, what the model assumes, and where it has limits. Buyers trust what they can interrogate.
Value and pricing together
Knowing what you're worth and knowing how to price are the same question. We built both agents on the same model because they belong together.
We wrote down everything we believe.
Why value-based selling matters, why most tools get it wrong, and where we think this is going.
The Team
Built by operators who lived the problem.
We're not a research team that studied value selling from the outside. We've run sales organizations, built pricing strategies, and watched too many good deals die at the finance gate because the proof arrived too late — or not at all.
valueIQ is the tool we kept trying to buy and couldn't find. So we built it — with the same rigor we'd expect from a tool we'd stake a quota on.
We're based in Vancouver, BC. We work with B2B SaaS revenue teams across North America and Europe — wherever complex deals are won or lost on ROI.
Founder & CEO
valueIQ Leadership
Deep experience in value-based pricing and selling for B2B SaaS. Built this because we lived the problem — not because we read about it.
Our Focus
Value Sales Agent
CFO-ready Deal Blueprints. Every rep. Every deal. 15 minutes.
Our Focus
Pricing Intelligence
Any competitor URL → structured analysis in seconds. Always current.
Meet our team
We've brought together expertise in pricing strategy, AI technology, and product development
Steven Forth
Founder
Steven is a thought leader in value-based pricing and go-to-market strategy. He has spent decades helping B2B companies discover, create, and communicate value. As co-founder of valueIQ, he leads the vision for transforming how companies approach pricing intelligence and competitive analysis.
Amar Dhaliwal
Founder
Amar brings deep technical expertise in AI and machine learning to valueIQ. His background in building scalable data systems and intelligent automation platforms enables the sophisticated analysis capabilities that power our pricing intelligence engine.
Lee Iverson
Chief Technology Officer
Lee is an expert in semantic technologies and knowledge graphs. He architects the core systems that enable valueIQ to extract, structure, and analyze pricing data at scale. His work ensures our platform delivers accurate, actionable insights from complex pricing information.
Liam Hannaford
Product Lead
Liam drives product strategy and user experience for valueIQ. With a keen understanding of what pricing professionals need, he ensures our platform delivers intuitive, powerful tools that make competitive pricing intelligence accessible to teams of all sizes.
Get In Touch
Let's talk about your deals.
Whether you're evaluating valueIQ for your team, have a question about the platform, or want to explore a partnership — we read every message and respond within 24 hours.
hey@valueiq.ai
Location
Vancouver, BC — serving customers globally
Substack
Pricing insights & updates