About valueIQ
We are here to help you prove value and win more deals.
At valueIQ, we're building the first value intelligence engine for SaaS sellers - helping you find, prove, and keep every dollar your product deserves.
Why We Exist
Most B2B teams know they deliver value. They just can't prove it fast enough.
Your champion loves the product. The CFO wants a business case. Your rep sends a deck of features. The deal goes quiet, not because you lost on product, but because you lost on proof.
Meanwhile, pricing decisions get made on gut feel and screenshots taken months ago. Reps discount because it's the path of least resistance when you can't defend the number.
"Great products shouldn't lose to inferior ones just because they couldn't prove their value in the room."
valueIQ exists to close that gap. Not with generic ROI calculators that prospects see through. With a quantified Deal Blueprint built from your product's economics and your buyer's actual cost structure — generated in minutes, available to every rep, on every deal.
Our North Star
Transform every sales conversation from feature-focused pitches to value-driven narratives that resonate with decision makers.
15 min
From deal context to an executive-ready value case, what used to take days
$200K+
Fully-loaded cost of a value engineering hire, the alternative valueIQ replaces
2,000+
B2B SaaS pricing pages analyzed by the Pricing Intelligence Agent — and counting
2
Agents. One economic model powering both, value selling and pricing intelligence, connected
What We Believe
The principles behind every decision we make.
These aren't posters on a wall. They're the lens we use when we're deciding what to build, what to say, and who to work with.
Proof over promise
Every value claim deserves evidence the economic buyer will accept. We don't do "trust us" — we build the number.
Speed changes behavior
If building a business case requires manual preparation, reps skip it. If it takes about 20 minutes, it becomes standard. We optimize for the speed that changes habits.
Every rep, not just the best one
The point isn't to make your best rep better. It's to give every rep the capability your best rep has — on their best day, for every deal.
Fair value exchange
Great products deserve fair compensation. We fight the race to the bottom, one quantified deal at a time.
Radical transparency
About how value is measured, what the model assumes, and where it has limits. Buyers trust what they can interrogate.
Value and pricing together
Knowing what you're worth and knowing how to price are the same question. We built both agents on the same model because they belong together.
We wrote down everything we believe.
Why value-based selling matters, why most tools get it wrong, and where we think this is going.
The Team
Built by operators who lived the problem.
We're not a research team that studied value selling from the outside. We've run sales organizations, built pricing strategies, and watched too many good deals die at the finance gate because the proof arrived too late, or not at all.
valueIQ is the tool we kept trying to buy and couldn't find. So we built it — with the same rigor we'd expect from a tool we'd stake a quota on.
We're based in Vancouver, BC. We work with B2B SaaS revenue teams across North America and Europe, wherever complex deals are won or lost on ROI.
Founder & CEO
valueIQ Leadership
Deep experience in value-based pricing and selling for B2B SaaS. Built this because we lived the problem — not because we read about it.
Our Focus
Value Sales Agent
Executive-ready value cases. Every rep. Every deal. About 20 minutes.
Our Focus
Pricing Intelligence
Any competitor URL. Structured analysis in seconds. Always current.
Meet our team
We've brought together expertise in pricing strategy, AI technology, and product development
Amar Dhaliwal
Co-Founder & CEO
Amar has spent his career building and scaling B2B SaaS companies. He co-founded Thinq, a talent management company acquired by Saba. At valueIQ he leads the company and its go-to-market.
Steven Forth
Co-Founder
Steven is one of the leading voices in B2B pricing and value. He has advised more than 100 companies on pricing strategy, value management and packaging over 15 years, including as CEO of Ibbaka. His value methodology is the foundation valueIQ's models are built on.
Lee Iverson
Co-Founder & CTO
Lee is an expert in semantic technologies and knowledge graphs. He architects the systems that let valueIQ build, structure and reason over value and pricing models.
Liam Hannaford
Co-Founder
Liam leads marketing, product marketing and customer success. He has spent his career making pricing and value propositions land with revenue teams, across the whole customer lifecycle from first deal to renewal.
Want to talk about your deals?
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